Big Billion Days 2024: Flipkart is all set for its 11th edition

Big Billion Days 2024 powered by Samsung galaxy is schedule to starts on 27th September, with 24 hours Early access to its Plus & VIP members. The Flipkart Big Billion Days 2024 will continue until 6 October. customers can expect huge discount during this event across various categories. Including Smartphones, electronics, puja items, home appliance and more.

HDFC Bank card holder will get a offer 10% of instant discount for any item purchased.

Notable Deals

• Expected drop to Rs. 69,900, iPhone 15 will be available at record low-price. While other Products of Apple like the iPad (9th Gen) could sell for under Rs. 18,999.
• From brands like Google, Samsung, Motorola, Realme, and Nothing will feature heavy discounts on their Flagship smartphones , with offers on devices being revealed over the next few days.
• Up to 80% discounts are expected on smart TVs, household appliances, and various electronics, including major price cuts on gaming consoles and computers.

Flipkart’s new fulfilment centres and job creations

In-terms of increased demand during the festive season and Big Billion Days, Flipkart has opened 11 new fulfilment centres in 9 cities, adding the total to 83 fulfilment centres across the country.

The expansion of fulfilment centres led to the creation of more then 1 lakh new jobs across India, spotlighting Flipkart’s focus on supporting local business and creating employment opportunities.

On 15th September, Flipkart also launched “the big sale of small things” allowing sellers of the platform to enhance their sales on festive season growth opportunities.

Big Billion Days 2024 introduced Flippi 2.0 to intensify Shopping Experience

• Video Commerce: Several new video commerce engagements are expected to go live closer to The Big Billion Days 2024 sale, which will make the festive season even more engaging and special. Brands and sellers will be opening their best offers with Live commerce this year.
• Flippi 2.0: This is a GenAI powered chat assistant which helps customers get answers to any shopping related queries they have, in a hassle-free conversational manners. Popular Searches include – “what is the right product for me?”, “what are the performance reviews of this gadget” and “what is the best deal for my budget” etc.
• Immersive shopping: Experiences to help users visualize products to facilitate informed decision making, such as:

1. Gen AI enabled 3D Product Explainer Videos – Videos with 3D visualization of products and its features with voiceovers for enhanced product understanding.
2. Try-before-you-buy for Watches – The feature allows users to try-on watches virtually on their wrists to boost their purchase confidence.

Gamified engagement & rewards distribution (via FireDrops – Flipkart’s brand-first engagement & loyalty platform)

• Growing Flipkart UPI adoption through gamification – A gamification model developed through FireDrops; Flipkart’s brand-first engagement and loyalty platform, through which customers can earn SuperCoins by completing simple tasks related to Flipkart UPI.
• Students Pass – Verified student profiles will have access to special SuperCoins offers and rewards

Elevated customer experiences through value and affordability

• Flipkart has partnered with HDFC bank to offer customers 10% off on debit cards, credit cards and EMI transactions
• Flipkart Axis Bank Credit Card will also offer 5% Unlimited Cashback and customers can avail instant credit & No cost EMIs* with Flipkart Pay Later
• Assured daily cashback & SuperCoins for customers on Flipkart UPI

Travel plans are going to be easier this year

• Cleartrip’s deals for Big Billion Days 2024 are a sweet spot for customers to book their festive and year-end travel to avoid the price surge in the festive and year-end seasons. Customers can book 5-star hotels at specially curated prices beginning from INR 2,499/-. For air travel, Cleartrip will provide special fares for International destinations starting at INR 5999 and Domestic destinations from INR 999/-
• Flipkart and Myntra users can avail additional deals of up to 15% savings on hotels; cancel flights at INR.1/-, and use SuperCoins to redeem offers.

The most relevant selection of products for every customer

• Customers can expect the best deals on premium home appliances, electronics, international fashion and beauty brands.
• The ‘Brand Mall’ experience will present a curated selection of national and emerging brands across categories for all brand-loving customers, in a new avatar.
• Value shoppers will also find a very affordable selection across fashion, electronics, home essentials and decor, grooming, books and baby products.
• Flipkart Wholesale will bring forth unique offers for its Kirana members while also Nourish its operations and value proposition.

Faster Delivery across a wider range of categories

• Improved product quality guardrails to ensure delivery of reliable products to the customer.
• Flipkart is poised to meet the festive demand for same-day delivery with over 2 lakh SKUs, across 20+ cities ahead of The Big Billion Days 2024.
• Assurance + Safety in delivery: With the increasing focus on the importance of faster and
• more reliable deliveries across both metros and non-metros, Flipkart has deepened its logistical capabilities.

As India’s festive season begins, we remain pledged to creating value for the entire country – from customers seeking inexpensive to sellers and local manufacturers scaling their reach. ‘The Big Billion Days 2024’ will once again
redefine the possibilities of e-commerce by driving inclusivity, innovation and sustainable growth across the board. Our vision remains constant in playing a pivotal role to shape the future of India’s digital economy.” :- Kalyan Krishnamurthy, CEO – Flipkart Group Speaking about the11th celebration of the Big Billion Days 2024.

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